Who we are
We Are
Crusaders
We believe that empowered employees are the key to organizational excellence. We embrace challenges and experimentation, grounding our solutions in real-world experience to drive both effectiveness and efficiency.
Our Purpose
To help professionals and organisations build resilience, clarity, and confidence in an ever-changing business landscape.
Every insight we gain, every strategy we design, and every challenge we face strengthens our collective ability to move forward deliberately, intelligently, and with purpose. We believe that real growth doesn’t come from avoiding failure, but from understanding it. As failure scientists, we approach business like a series of experiments; questioning, testing, learning, and refining every step of the way.
Our Mission
To help our clients drive sustainable business growth by empowering their employees through trust, transparency, and shared purpose.
We help organizations set clear goals and create structures that inspire belief, accountability, and entrepreneurial spirit, while equiping employees with the mindset, tools, and confidence to grow, lead, and succeed.
Our Values
Curiosity Over Certainty
We question everything! Assumptions, conventions, and our own ideas. Every discovery starts with asking why and not assuming how.
Learn Fast, Fail Forward
Every experiment is a step toward progress. We move quickly, learn relentlessly, and turn every setback into insight.
Real World Impact
Our solutions are tested, proven, and built to work where it matters most in the real world.
Purpose with Persistence
We are driven by meaning and sustained by grit. Purpose gives us direction and persistence gets us there.
Integrity in Action
We do what is right, not what is easy. Our work and the way we work reflect the honesty and discipline we expect from ourselves and our partners.
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